2023 Toyota Crown: Everything You Need to Know

September 21st, 2022 by

2023 Toyota Crown Imperial California

Toyota is expanding its full-size sedan lineup with the all-new 2023 Toyota Crown. Older drivers may recall the nameplate, as it was sold in the U.S. until the 70s, but despite its memorable name, the all-new rendition of the Crown is anything but familiar. 

The sedan comes in three grades: XLE, Limited, and Platinum. Along with this, the 2023 Crown will offer two choices of powertrains: HYBRID MAX or the fourth-generation Toyota Hybrid System. 

At the time of writing, the 2023 Toyota Crown is not yet on sale. It is expected to arrive in showrooms winter of 2022, with pricing details to be announced soon.


2023 Toyota Crown Overview: Past Meets Future

After decades of absence, the 2023 Crown returns to the states. The Crown first debuted in 1955 as Toyota’s first mass-produced passenger vehicle in Japan. A few years later, the Japanese manufacturer brought the car overseas to enter American markets, where it quickly grew to symbolize Toyota’s innovation. 

Across its 15 generations, one thing has remained constant about the Crown: it’s “pushing the limit” design language. For its 2023 rendition, Toyota kept this value true to its core, adding the latest and greatest in safety and tech to all areas of the vehicle. 

Now entering a new era, the 2023 Crown redefines what it means to be a sedan. From its unique height, raised hip point, and large-diameter wheels, the Crown commands presence on the road with its unconventional, bold looks.  

Three trim options make the Crown lineup: XLE, Limited, and Platinum. All models come standard with Toyota’s new Audio Multimedia System, Toyota Safety Sense 3.0, and All Wheel Drive. 

For drivers concerned at the pump, the Crown boasts incredible fuel efficiency. The Hybrid model produces a manufacturer-estimated 38 MPG combined city/highway rating, while the all-new HYBRID MAX produces 28 MPG combined city/highway.

Toyota Crown 2023 Exterior

Exterior & Performance

Engineered to deliver the highest standard of performance, the Crown arrives in two different hybrid powertrains. On XLE and Limited models, the sedan is equipped with Toyota’s fourth-generation hybrid system. These models combine a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors for a vehicle that’s both powerful and fuel-efficient.

THS-equipped models feature three drive modes, NORMAL, ECO, and SPORT, which allow the driver to tailor their vehicle to their needs. For everyday driving, Toyota recommends NORMAL. On days when drivers want to maximize their mileage, they can shift to ECO. And lastly, SPORT mode improves and sharpens the throttle response. 

Exclusive to the Platinum trim is the HYBRID MAX powertrain, which produces a manufacturer-estimated 340 net horsepower. This all-new performance hybrid uses a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission for a sporty, exhilarating drive. Hybrid Max models receive three additional drive modes: SPORT+, COMFORT, and CUSTOM. 

Besides its powerful performance, the Crown has rugged good looks to match. Built on a newly developed chassis, the full-size sedan has a raised overall height that’s nearly four inches higher than the Camry. 

The 2023 Toyota Crown is available in 5 colors for the XLE and Limited grades: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and Supersonic Red, with a black interior. The Platinum trim receives Toyota’s first bi-tone paint options with black paint that extends from the hood to the trunk in the following options: Oxygen White, Heavy Metal, Supersonic Red, or Bronze Age. 

Interior 2023 Toyota Crown Imperial CA

Cabin & Convenience 

When designing the Crown, Toyota knew they need to replicate an interior fit for royalty. That’s why the 2023 Crown features thoughtful design elements that make it quiet, comfortable, and functional. To start, the Crown has a uniquely quiet interior engineered to create a calming atmosphere. The Crown has many lines of defense against noise intrusion, from the high-strength TNGA-K platform to acoustic glass and sound-absorbing insulation. 

But that’s only the beginning. 

The Crown takes comfort to another level with ample cushioning and bolster support. The front seats are 8-way power adjustable and come standard with three-level heating. On Limited and Platinum models, they add standard ventilated front seats and heated rear seats. 

Other cabin features of the 2023 Toyota Crown include:

  • Dual-zone climate control
  • 12.3-inch color MID
  • In-cabin LED lighting
  • Wireless Qi charging
  • Panoramic moonroof (Limited + Platinum only)

2023 Crown Safety Tech

Safety & Tech

Toyota is leading the pack on safety, so it comes as no surprise that the 2023 Toyota Crown is packed with a suite of safety and technology features.  To start, the new multimedia system allows for over-the-air updates, meaning drivers will always have the latest tech. Similarly, the Toyota Crown will offer a host of Connected Services, which come at no additional cost for the 1-year trial. These features include: Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator, and Collision Assistance.

Other features of the 2023 Toyota Crown include:

  • Standard backup camera
  • Toyota Safety Sense
  • Bird’s Eye View Camera (Platinum only) 
  • Advanced Park System (Platinum only) 
  • Digital Key (Platinum & Advanced Tech Packages only) 

At the time of writing, the 2023 Toyota Crown is not on sale. It is expected to arrive in late 2022 with pricing to be announced closer to the release date. Can’t wait for the 2023 Crown? Shop our huge inventory of new Toyota vehicles and used cars in Imperial, CA online. You can also follow us on Facebook and Instagram to stay up-to-date on the latest Toyota news.

Posted in New Vehicles