About Us

United Toyota Dealership in Imperial, California

Helping drivers across Imperial, El Centro, Calexico, Brawley, and Southern California for over 40 years.

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At United Toyota Imperial, we are dedicated to helping you with all your automotive needs.

First established in the 1970s by the Rogers’ family, our dealership has a rich history of serving the Imperial Valley. Despite changes to our community over the decades, we’ve been able to flourish in the ever-expanding valley by focusing on a few key principles; exceptional customer service, transparency, and a family-like mindset. Our mission is to continue to build upon our early founder’s impactive footprint and establish lifelong relationships with our customers.

Whether you’re searching for a new or pre-owned vehicle, or needing assistance from our car service and maintenance team, we are here to make purchasing and maintaining your vehicle hassle-free. Our comprehensive selection of new Toyota models, transparent and affordable pricing, and our dedication to helping drivers make well-informed decisions are among the many reasons we’ve become one of the leading dealerships in Southern California.

Conveniently located off Highway 86 and Aten, we assist drivers in Imperial County, El Centro, Calexico, Brawley, and the surrounding Southern California communities.

Want to learn more? Call us at 760-457-0050, schedule a test drive online, or join us at  2351 US Highway 86 Imperial, California. If you have any questions, please feel free to contact us and a team member will assist you shortly.